If you want your customers to buy tickets using online booking, you should make sure that this is made really easy for them.
If you have an online marketing plan (as well as the mailings, flyers, adverts, press coverage etc…) then you stand more of a chance increasing your online ticket sales.
Some of our promoters are on Facebook. Every time they send a message to their friends and group members, they put links to their website and to their Oxboffice webpage. Anyone who reads these messages is online, at the computer, mouse in hand. It’s only a couple of clicks away from ticket sales.
Have a look at Susan Hallam’s website. She is fantastic for giving tips and training on how to make the most of online marketing to drive customers to your site and to online booking.