Hassle-free ticket sales online and phoneline

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PR hints and tips


This is a fantastic list of dos and don’ts for those who send PR looking for a review of their event.

A must read.

Follow @publicreviews on Twitter


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Promoter Interview – Midlands Discovery Tours

The Birmingham Ghost Walks sell out more often than not so we asked Michael from the Midlands Discovery Tours to share some of his marketing secrets with us:

Do you have regular customers?

With only two main products up to now, we have had repeat customers and we have been asked what other walks we do, hence our plans for other walking tours from mid January 2012.

Do you keep in touch with your customers? If so how? How often?

We encourage guests to follow us on Twitter and Facebook, and state at the end of each walk that we won’t contact people more than 4 times per year if we have their contact details.

What’s your number one tip for attracting new people to your events?

Getting out there, we have distributed approx 7k flyers in 2011, we are never without some in our pocket, and we can regularly be seen in Birmingham in our undertakers costumes.

Do you think your brand is important?

Yes I think people are starting to remember Birmingham Ghost Walks, as we develop our walks our challenge is to get the same success with Midland Discovery Tours.

Do you have a marketing plan or schedule? If so, what’s at the top (other than the title: Marketing Plan!)?

For 2012 our marketing will be more formalised, as we develop other products. We also set aside a percentage of our turnover to pay for marketing.

What’s a good way of getting people to book online?

All our on-line content, Twitter, web site and Facebook, have links to Oxboffice, stating no booking fees.

Anything else you can add for us to share with other promoters?

We have worked in partnership with local pubs where we end our tours, always attracting attention with our attire, and always willing to talk to people about what we do. The pubs enjoy the custom we bring and are willing to promote us within their premises.

We also work with a coffee shop, telling ghost stories before we head off on one of our tours, this brings our clients into their coffee shop, and their clients become aware of what we do, maybe whetting their appetite for a ghost walk.

Tickets for Birmingham Ghost Walks and Midlands Discovery Tours can be booked here.

Follow them on Twitter here.

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Anticlash diary success

Oxboffice has developed a free anticlash facility for groups of promoters. We’d like to thank the Warwick District Music Promoters Forum who have piloted and tested it with us. Now, all the members of this group login to Oxboffice to upload their events to the diary. The events are then automatically added to local listings websites.

Lots of towns like Warwick have a wonderful cultural scene and we know how important it is for groups to maximise their potential audiences by programming their events in colaboration with other organisations.

So, now that we have established that our Anti-clash facility works and that the WDMPF uses it to regularly keep up to date with each other and to to automatically update listings sites, we think other promoters might find it useful.

How does it work?

  • A group of event promoters comes together under a group name
  • Each promoting organisation of the group is given a login
  • They are all given access to an anticlash diary which only the members of this particular group can view
  • Promoters add their events to it
  • They all share the diary and avoid clashes for the audiences
  • If they want to sell tickets online through Oxboffice they can. No further hassle.

It’s completely free.

Let us know if you want to find out more: sales@oxboffice.com or reply to this post.

View the Warwick District Music Promoters Forum Anticlash diary here

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More control for promoters

Oxboffice has added a range of downloadable reports to the promoter portal allowing promoters to collect their reports in various different formats at any time they like.
Click on the TOOLS tab.

Event Sales – this reconciles the finances for any given event once it has closed.

Weekly Sales – at any time you can view a snap shot of your accumulated sales for your open events.

Front of House – it shows who has bought what and their order number. Best to get this just after your event closes.

Marketing Data – this shows the contact details (by event) for people who have agreed to be on your mailing list.
Not for sharing outside of your organisation!

Marketing Data Anonimised – here you can see a breakdown of all your transactions (by event) with information on how many tickets bought and where customers heard about the event.

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How to run a slick front of house

At Christmas, OSJ (Orchestra of St John’s) gave two concerts in Dorchester Abbey. I was running the front of house for them.

I know I am biased, but I have to say that it was thanks to Oxboffice that the front of house was so smoothly run!

Ushers and ticket checkers had details of everyone who had booked tickets.

The capacity of the Abbey was so easy to manage for Nicky and Lilly doing box office on the door and the volunteers who were squeezing people in to the pews.

Thanks to Amy, the audience could come in out of the cold without having to queue for ages! – anyone who already had a ticket (paper or e-ticket) was ushered to the ticket checkers and anyone who didn’t went to Nicky and Lilly on the box office.

We had to grit the path which was a bit of a nightmare, but it definitely helped!

Anyone with good tips on making front of house slick and panic-free should let me know or post a comment.


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Philip Holyman joins the Oxboffice team

Hello everybody!

Esther and Mark have just brought me onboard to help them explore ways of spreading the word about all of the brilliant work Oxboffice does, all of the amazing promoters we work with, and all of the amazing events we represent.

Over the coming weeks and months, we’re going to be launching a huge range of services and strategies to ensure that everybody knows who we are and what we do — and one of the first steps is to big up Oxboffice’s blog and our Facebook and Twitter presence!

We currently have two Facebook pages — a Group page and a Fan page — but to get the most out of our Facebook activities, we’re going to phase the Fan page out and concentrate our efforts on the Group page from now on. We would love you to consider joining the Oxboffice Group now so that we can continue to keep in touch with you and let you know about all the wonderful things we’ve got going on in 2010 and beyond!

We’re very easy to find: just log in to Facebook and search for “Oxboffice” in Groups.

We’re doing everything we can to increase our network of contacts this year, so if you have any friends who might be interested in the events we promote, we’d love you to consider inviting them to join the Oxboffice Group as well!

Best wishes
Philip Holyman

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Drive more customers to your website

If you want your customers to buy tickets using online booking, you should make sure that this is made really easy for them.

If you have an online marketing plan (as well as the mailings, flyers, adverts, press coverage etc…) then you stand more of a chance increasing your online ticket sales.

Some of our promoters are on Facebook. Every time they send a message to their friends and group members, they put links to their website and to their Oxboffice webpage. Anyone who reads these messages is online, at the computer, mouse in hand. It’s only a couple of clicks away from ticket sales.

Have a look at Susan Hallam’s website. She is fantastic for giving tips and training on how to make the most of online marketing to drive customers to your site and to online booking.