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Promoter Interview – Nordic Noir

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We asked the popular UCL Scandinavian Studies Department book club for some tips on how they manage to increase their audiences and retain high audience numbers:

What marketing does Nordic Noir think is most effective for getting new audiences?

Word of mouth, and – in particular – social media (notably Twitter) have recently proved successful in gaining new audiences.  A recent event was promoted almost exclusively on Twitter, and was a sell-out.  We have also designed promotional bookmarks with links to our website and social media sites.  We have recently launched a spin-off Reading Group, which attracts a number of keen Nordic Noir fans.

How do you retain existing ones?

Regular mailings, one-off competitions, details of Nordic Noir-organised events as well as other events of interest to this audience.

What is at the top of your marketing schedule when you decide to promote an event?

Ensuring that as many people are notified as possible – usually via our mailing list and via social media updates.  We have previously displayed promotional bookmarks at local bookshops and cafés.

Do you do any marketing for future events at your events? If so, what do you do/say?

Yes, we have recently promoted the UCL Scandinavian Studies Department’s forthcoming ‘Language Diversity in the Nordic Countries and the UK (Witness Seminar and Postgraduate Workshop)’ event, both with flyers and a mention during an event.

Have you any tips for our other promoters for encouraging customers to book online?

Making the link to your site quick and easy to find, ensuring that the cost of the ticket is reasonably-priced, to encourage people to reserve places.

Further information about the Nordic Noir Book Club can be found here

Follow them on Twitter here.

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Cambridge Chorale Testimonial

“With Oxboffice, Cambridge Chorale were finally in control of our ticket sales in a way that had never been possible before. I found it really easy to set up the event and the different types of tickets to sell, and the reports on the promoter pages were very useful for tracking how many tickets had been sold. Our advance ticket sales increased by almost 50% compared to previous concerts, which is due at least in part to the ease of buying online by following a link from the choir’s website and from other listings pages.

Esther Jackson and the customer services team were very supportive and responded quickly both to my questions and queries from our customers. Oxboffice is fantastic value as the level of commission is the lowest in the market and the service is in a completely different league from other box offices.”


Kate Harvey, Chair, Cambridge Chorale

http://www.cambridgechorale.org.uk/


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Collegium Singers / Blackdowns Early Music Festival Testimonial

“Having used Oxboffice for over a year now for a variety of concerts, I am very pleased with the results.  The  concert attenders that have use the online sales link seem to find the booking process very easy, and the automatically generated  Front of House record is infallible.  From my point of view as a promoter, any technical glitches – all of my own making-  have been sorted out  very quickly with minimum interruption to event posting .  The service is very reasonably priced and enables that essential extra option for increasing tickets sales in an increasingly web-based market.  I wish Oxboffice every success for the future.”

Catherine Bass, Collegium Singers and Blackdowns Early Music Festival

http://collegiumsingers.org.uk/

http://blackdownsearlymusic.co.uk/