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Promoter Interview – Nordic Noir

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We asked the popular UCL Scandinavian Studies Department book club for some tips on how they manage to increase their audiences and retain high audience numbers:

What marketing does Nordic Noir think is most effective for getting new audiences?

Word of mouth, and – in particular – social media (notably Twitter) have recently proved successful in gaining new audiences.  A recent event was promoted almost exclusively on Twitter, and was a sell-out.  We have also designed promotional bookmarks with links to our website and social media sites.  We have recently launched a spin-off Reading Group, which attracts a number of keen Nordic Noir fans.

How do you retain existing ones?

Regular mailings, one-off competitions, details of Nordic Noir-organised events as well as other events of interest to this audience.

What is at the top of your marketing schedule when you decide to promote an event?

Ensuring that as many people are notified as possible – usually via our mailing list and via social media updates.  We have previously displayed promotional bookmarks at local bookshops and cafés.

Do you do any marketing for future events at your events? If so, what do you do/say?

Yes, we have recently promoted the UCL Scandinavian Studies Department’s forthcoming ‘Language Diversity in the Nordic Countries and the UK (Witness Seminar and Postgraduate Workshop)’ event, both with flyers and a mention during an event.

Have you any tips for our other promoters for encouraging customers to book online?

Making the link to your site quick and easy to find, ensuring that the cost of the ticket is reasonably-priced, to encourage people to reserve places.

Further information about the Nordic Noir Book Club can be found here

Follow them on Twitter here.

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Imaginary Friends Testimonial

“As part of Imaginary Friends first production, we used Oxboffice as our booking agent – and were very glad we made this decision. They handled the ticket sales perfectly, kept me informed of any important developments and then carried our our wishes efficiently and intelligently. Their website was easy to use and full of helpful data. In fact, they made the entire process very easy, and also made an effort to form personal relationships which is essential when working together on a project. Oxboffice provided an incredibly thorough service but without the coldness of a corporate company. I will not hesitate to use oxboffice for our next and future productions.”

Rob Skinner, Imaginary Friends


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Oxboffice and the security standard

Oxboffice stands out from other ticket sales companies: We are compliant with the PCI DSS.

The certificate of PCI DSS compliance is given to companies which demonstrate an adherence to strict security rules on the processing of sensitive data including payment card information.

This is not a legal requirement but it is something which we know is really important to our promoters and to their customers.

We’ve uploaded our certificate here as we’re so proud of it!


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Cambridge Chorale Testimonial

“With Oxboffice, Cambridge Chorale were finally in control of our ticket sales in a way that had never been possible before. I found it really easy to set up the event and the different types of tickets to sell, and the reports on the promoter pages were very useful for tracking how many tickets had been sold. Our advance ticket sales increased by almost 50% compared to previous concerts, which is due at least in part to the ease of buying online by following a link from the choir’s website and from other listings pages.

Esther Jackson and the customer services team were very supportive and responded quickly both to my questions and queries from our customers. Oxboffice is fantastic value as the level of commission is the lowest in the market and the service is in a completely different league from other box offices.”


Kate Harvey, Chair, Cambridge Chorale

http://www.cambridgechorale.org.uk/


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Kenilworth Festival Testimonial

“The Oxboffice system is really easy to use, both as a promoter and as a customer purchasing tickets.  We have been very impressed by the service received, nothing is too much trouble and Esther is always at the end of a phone or email if we need advice or help with any of our events.  We have already recommended Oxboffice to many of our contacts and look forward to continuing to use the Oxboffice service for a long time to come.”


Julie Thomas, Kenilworth Festival

http://www.kenilworthfestival.co.uk/


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Green Room Music Testimonial

“Green Room Music have used Oxboffice for the last year. They have been a delight to deal with throughout the period and have removed from us the considerable burden of managing our own single ticket sales. The service is also particularly convenient for our ticket purchasers. I recommend most strongly that any music society should use Oxboffice as much as possible.”

Barry Miller, Green Room Music

http://www.greenroommusic.org/


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Simon Goodfellow Testimonial

“We started using Oxboffice booking facilities for Simon Goodfellow’s events during 2009.

The web site is extremely easy to use, and customers can book in the comfort of their own home by telephoning the Oxboffice Hotline direct number and paying with a credit card.

Feedback from our customers has been very positive and is an easy alternative to purchase tickets and secure a seat at Simon’s venues.

The staff are extremely friendly and always available at the end of the telephone or by email.  I would definitely recommend Oxboffice to any Promoter wishing to expand their event sales.”

Rita Jackson, Personal Assistant to Simon Goodfellow

http://www.simongoodfellow.com/